Here are some common questions we get asked and the answers we use to best explain! Feel free to ask questions, it helps us make our site and our meetings more client-friendly. This page will continue to be updated as more and more questions come up.

What is SEO?

Search engine optimization (SEO) is the process of improving the amount of quality of traffic to a web site from search engines via search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO can target different kinds of search processes, including image search, local search, and industry-specific search engines. This gives your web site web presence.

How do I increase my SEO ranking?

Your SEO ranking is based on a lot of factors. Some of the factors include
   * Which search engine are most of your customers using.
   * Metadata
   * Keywords
   * Appropriate content

Your web designers and developers help you throughout the whole process. With Pixelab Designs, we make use of your content and your business model to fill your page with appropriate content, and then use the content to improve your website's metadata and keywords. 

On completion of your website, we submit your website to a variety of search engines, including Yahoo, Google and Bing, just to name a few. Once submitted, your website will begin to appear in organic searches on the search engines.

What is Metadata?

The HTML (code) used to mark-up web pages allows for the inclusion of a variety of types of meta data, from simple descriptive text, dates and keywords. Metadata may be included in the page's header or in a separate file. Keywords are considered a part of the metadata.